MASA - MDOT

MASA

Web Development, UI/UX

Translating brand purpose into digital experience for MASA – The Marketing Association of South Africa.

After developing MASA’s full brand identity—from strategy to visual language—we extended that thinking into a visually stimulating, intuitive website design that brings the association’s role to life in the digital space. With MASA at the forefront of marketing excellence in South Africa, the goal was to create a user experience that feels bold, modern, and deeply connected to the evolving needs of its members.

Every UI/UX element was purposefully crafted—from dynamic layouts and interactive content blocks to a seamless navigation system that prioritises accessibility and engagement. The result is a digital experience that elevates MASA’s authority, encourages exploration, and positions the platform as the home of marketing thought leadership in South Africa—smart, creative, and undeniably forward-thinking.

CLIENT

MASA

INDUSTRY

Client Industry

SERVICES

Web Development, UI/UX

WEBSITE

Website URL

Our membership
types include:

Corporate
Membership

Individual
Membership

The MASA CPD
Framework

The Marketing Association of South Africa is both authorized and required by the South African Qualifications Authority (SAQA) to develop and maintain the knowledge and skills needed by members of its professional body to perform competently within their professional environments.

There is already progressive international and widespread recognition of the importance of CPD, for the maintenance of professional minimum standards and for the regular renewal of credible membership in recognised industry disciplines (in other words, Professional Designations).

Designated members of MASA are required to put together a CPD Record Card during each 24 month CPD cycle, to show and evidence the minimum required CPD activities. These activities must adhere to the prescribed framework and guidelines as set out by MASA, and the necessary amount of points need to be accumulated. The amount of points required are determined by which designation the individual holds. Chartered Marketers and Marketing Practitioners contribute to the over-all minimum standard of quality marketers in the industry by mentoring a mentee and passing on their expertise to younger marketers.

The submissions for the 1 January 2019 – 31 December 2020 CPD cycle are currently being audited.
Members can expect their audit reports throughout the month of February 2021.